The Ask: Rebrand Little Asia Cafe as Little Laos to better reflect its Hmong-Lao heritage and attract a new generation of diners in the Twin Cities.

The Insight: As the food scene evolves, young urban professionals seek authentic, culturally rich dining experiences that feel both welcoming and immersive. A refreshed brand identity can bridge tradition with modern appeal, positioning Little Laos as a go-to destination for community gatherings.

The Idea: Little Laos embraces its heritage with a bold new identity—modern yet rooted in tradition. The rebrand introduces a fresh visual aesthetic, storytelling-driven marketing, and a warm, inviting atmosphere that celebrates the flavors and culture of Hmong-Laotian cuisine, making it a must-visit spot on University Ave.