ABOUT JANET

Janet Xiong is a Hmong-American multidisciplinary creative and strategist passionate about building brands and amplifying underrepresented voices.

Based in Minneapolis–St. Paul, Janet has worked with organizations like the Weisman Art Museum, the Minnesota Historical Society, and Golden Magazine, using design and storytelling to create meaningful experiences. Her diverse experiences in advertising, music, technology, museums, and publishing shape her innovative approach to creativity.

As the Art Director of Golden Magazine, she oversees branding and mentors emerging designers, fostering an inclusive creative space. Her work spans brand identity, campaign strategy, and community-driven projects, all with the goal of making the creative industries more equitable and representative.

Janet will graduate in Spring 2025 from the University of Minnesota Twin Cities with a BFA in Graphic Design and Strategic Communication: Advertising and Public Relations. She is driven by a commitment to inclusivity and believes in the power of design to create lasting impact.

EXPERTISE

Graphic Design
Designing visually compelling assets across digital and print media, from marketing materials to editorial layouts, with a focus on clear communication and engaging aesthetics.

Art Direction
Guiding creative projects with a strong visual vision, leading teams, and ensuring cohesive storytelling through thoughtful design and execution.

Brand Development
Crafting and refining brand identities through strategic design, including logo creation, typography, color systems, messaging, and brand guidelines, to build a cohesive and impactful presence.

EXPERIENCE

Wallin Education Partners
Graphic Design Intern
Feb 2025 – Present

National Student Advertising Competition, UMN-TC
Art Director & Designer
Oct 2024 – Present

Golden Magazine, UMN-TC
Art Director & Board Member
Jul 2024 – Present

Minnesota Historical Society
Press Design Intern
Sep 2024 – Dec 2024

Boundaryless
Art Director & Strategist
Jul 2024 – Aug 2024
Second Runner-Up, Best In Show

Bulbshare
Design Intern
Jan 2024 – Apr 2024

Weisman Art Museum
Multimedia & Design Assistant
Nov 2022 – Jan 2024

TOORLY
Artist Relations Intern
Jun 2023 – Sep 2023