The Ask: Redesign the packaging for Cocoa Classics to stand out in a competitive market while appealing to young adults looking for a refined yet nostalgic hot cocoa experience.

The Insight: Consumers are drawn to products that not only communicate quality and flavor but also evoke emotion. A minimalist, design-forward approach can differentiate Cocoa Classics from traditional competitors while maintaining a sense of warmth and nostalgia.

The Idea: Inspired by Bauhaus patterns, the new packaging uses geometric shapes and simple color palettes to represent flavors in a fun yet sophisticated way. This abstract, minimal design elevates the brand’s presence on shelves, making Cocoa Classics a stylish and modern choice for hot cocoa lovers.